:root{
  --bg:#FBF8F3;--paper:#fff;--ink:#171412;--muted:#6E655C;--line:#E7DFD3;
  --gold:#B8923A;--gold-soft:#F3E8CF;--dark:#171412;--cream:#F4EDE2;
  --red:#B4372B;--red-soft:#FBEDEA;--green:#2F7D4F;--green-soft:#E8F3EC;
  --serif:'Playfair Display',Georgia,'Times New Roman',serif;
  --sans:'Inter',system-ui,-apple-system,'Segoe UI',Roboto,sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:1.55;-webkit-font-smoothing:antialiased}
img,video{max-width:100%;display:block}
a{color:inherit}
.wrap{max-width:1120px;margin:0 auto;padding:0 20px}
h1,h2,h3{font-family:var(--serif);font-weight:600;letter-spacing:-.01em;line-height:1.15;margin:0}
h2{font-size:clamp(28px,4vw,40px)}
.btn{display:inline-block;background:var(--gold);color:#fff;text-decoration:none;font-weight:600;padding:14px 26px;border-radius:999px;font-size:16px;transition:transform .15s,box-shadow .15s}
.btn:hover{transform:translateY(-1px);box-shadow:0 8px 24px rgba(184,146,58,.35)}
.btn.ghost{background:transparent;border:1px solid rgba(255,255,255,.35);color:#fff}
.btn.ghost:hover{box-shadow:none;border-color:#fff}

/* hero */
.hero{background:var(--dark);color:var(--cream);padding:40px 0 64px;position:relative;overflow:hidden}
.hero:before{content:"";position:absolute;right:-180px;top:-180px;width:520px;height:520px;border-radius:50%;background:radial-gradient(circle,rgba(184,146,58,.35),transparent 65%)}
.hero .wrap{position:relative}
.hero-top{display:flex;gap:14px;align-items:baseline;flex-wrap:wrap;margin-bottom:56px;font-size:14px;letter-spacing:.06em;text-transform:uppercase}
.brand{font-weight:600;color:#fff}
.brand-sub{color:rgba(244,237,226,.6)}
.hero h1{font-size:clamp(34px,5.6vw,64px);max-width:860px;color:#fff}
.hero-lead{max-width:640px;font-size:19px;color:rgba(244,237,226,.78);margin:24px 0 40px}
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:rgba(255,255,255,.12);border:1px solid rgba(255,255,255,.12);border-radius:16px;overflow:hidden;margin-bottom:36px}
.stat{background:var(--dark);padding:22px 20px}
.stat b{display:block;font-family:var(--serif);font-weight:600;font-size:36px;color:var(--gold);line-height:1;margin-bottom:8px}
.stat span{font-size:14px;color:rgba(244,237,226,.7)}
.hero-cta{display:flex;gap:12px;flex-wrap:wrap}

/* method */
.method{padding:64px 0 24px}
.method-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:28px}
.m{background:var(--paper);border:1px solid var(--line);border-radius:14px;padding:22px 20px}
.m b{display:block;font-size:16px;margin-bottom:8px}
.m p{margin:0;font-size:14.5px;color:var(--muted)}

/* cases */
.cases{padding:48px 0 32px}
.cases-head{display:flex;justify-content:space-between;align-items:end;gap:20px;flex-wrap:wrap;margin-bottom:20px}
.chips{display:flex;gap:8px;flex-wrap:wrap}
.chip{font:inherit;font-size:14px;font-weight:500;background:var(--paper);border:1px solid var(--line);border-radius:999px;padding:8px 14px;cursor:pointer;color:var(--ink)}
.chip i{font-style:normal;color:var(--muted);margin-left:4px}
.chip.on{background:var(--ink);color:#fff;border-color:var(--ink)}
.chip.on i{color:rgba(255,255,255,.6)}
.toc{display:grid;grid-template-columns:repeat(2,1fr);gap:8px 24px;margin:0 0 40px;padding:20px 24px;background:var(--paper);border:1px solid var(--line);border-radius:14px}
.toc a{text-decoration:none;font-size:14.5px;display:flex;justify-content:space-between;gap:12px;padding:6px 0;border-bottom:1px dashed var(--line)}
.toc a span{color:var(--gold);font-weight:600;white-space:nowrap}
.toc a:hover b{text-decoration:underline}

.case{background:var(--paper);border:1px solid var(--line);border-radius:20px;overflow:hidden;margin-bottom:40px;scroll-margin-top:16px}
.case[hidden]{display:none}
.case-cover img{width:100%;aspect-ratio:3.3/1;object-fit:cover}
.case-cover.big{border-radius:14px;overflow:hidden;margin:28px 0}
.case-body{padding:28px clamp(20px,4vw,44px) 40px}
.case-meta{display:flex;gap:10px 16px;align-items:center;flex-wrap:wrap;font-size:13.5px;color:var(--muted);margin-bottom:14px}
.num{font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--gold)}
.tag{background:var(--gold-soft);color:#7A5E1E;padding:3px 10px;border-radius:999px;font-weight:600;font-size:12.5px}
.who{color:var(--ink);font-weight:500}
.ig{color:var(--muted);text-decoration:none;border-bottom:1px solid var(--line)}
.ig:hover{color:var(--ink)}
.case-title{font-size:clamp(24px,3.2vw,34px);max-width:820px;margin-bottom:24px}

.kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-bottom:32px}
.kpi{background:var(--bg);border:1px solid var(--line);border-radius:14px;padding:16px 18px}
.kpi-label{font-size:12.5px;text-transform:uppercase;letter-spacing:.06em;color:var(--muted);margin-bottom:8px}
.kpi-row{display:flex;align-items:baseline;gap:10px;flex-wrap:wrap}
.kpi-before{color:var(--muted);text-decoration:line-through;text-decoration-color:rgba(180,55,43,.5);font-size:16px}
.kpi-arrow{color:var(--gold)}
.kpi-after{font-family:var(--serif);font-weight:700;font-size:26px;color:var(--ink);white-space:nowrap}

.ab{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.ab.three{grid-template-columns:repeat(3,1fr)}
.col{border-radius:14px;padding:22px 22px 12px}
.col h4{margin:0 0 12px;font-size:13px;letter-spacing:.08em;text-transform:uppercase;display:flex;gap:10px;align-items:baseline}
.col h4 small{text-transform:none;letter-spacing:0;font-weight:400;color:var(--muted);font-size:13px}
.col ul{list-style:none;margin:0;padding:0}
.col li{position:relative;padding:0 0 12px 30px;font-size:15.5px;line-height:1.45}
.col li:before{content:"";position:absolute;left:0;top:2px;width:18px;height:18px;border-radius:50%;background-position:center;background-repeat:no-repeat;background-size:10px}
.before{background:var(--red-soft)}
.before h4{color:var(--red)}
.before li:before{background-color:var(--red);background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 10 10'%3E%3Cpath d='M2 2l6 6M8 2l-6 6' stroke='%23fff' stroke-width='1.8' stroke-linecap='round'/%3E%3C/svg%3E")}
.after{background:var(--green-soft)}
.after h4{color:var(--green)}
.after li:before{background-color:var(--green);background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 10 10'%3E%3Cpath d='M2 5.2l2.2 2.2L8 3' fill='none' stroke='%23fff' stroke-width='1.8' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E")}
.path{background:var(--gold-soft)}
.path h4{color:#7A5E1E}
.path li:before{background-color:var(--gold);background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 10 10'%3E%3Ccircle cx='5' cy='5' r='2' fill='%23fff'/%3E%3C/svg%3E")}

.sub{margin:36px 0 14px;font-size:13px;letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.shots{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;align-items:start}
.shot{margin:0}
.shot.wide{grid-column:span 2}
.shot.xwide{grid-column:1 / -1}
.shot a{display:block;border-radius:12px;overflow:hidden;border:1px solid var(--line);background:#111}
.shot.tall a{aspect-ratio:4/5}
.shot.tall img{height:100%;object-fit:cover;object-position:top}
.shot img{width:100%;transition:transform .2s}
.shot a:hover img{transform:scale(1.03)}
.shot figcaption{font-size:13px;color:var(--muted);margin-top:8px;line-height:1.4}

.vids{display:grid;grid-template-columns:repeat(auto-fill,minmax(180px,1fr));gap:14px;grid-auto-flow:dense}
.vid{margin:0}
.vid video{width:100%;border-radius:12px;background:#000;aspect-ratio:3/4;object-fit:cover}
.vid.landscape{grid-column:span 2}
.vid.landscape video{aspect-ratio:16/9}
.vid.interview{grid-column:1 / -1}
.vid.interview video{aspect-ratio:960/690;object-fit:cover;max-height:560px}
.vid figcaption{font-size:13px;color:var(--muted);margin-top:8px;line-height:1.4;display:flex;justify-content:space-between;gap:8px}
.vid .dur{color:var(--gold);font-variant-numeric:tabular-nums;white-space:nowrap}
.empty{text-align:center;color:var(--muted);padding:40px 0}

/* personal */
.personal{background:var(--dark);color:var(--cream);padding:64px 0}
.personal .case-meta{color:rgba(244,237,226,.6)}
.personal .who{color:#fff}
.personal h2{color:#fff;max-width:820px}
.personal .lead{font-size:19px;color:var(--gold);max-width:760px;margin:16px 0 0}
.personal .col{background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.08);color:var(--cream)}
.personal .col h4{color:var(--gold)}
.personal .col li{font-size:14.5px}
.personal .sub{color:rgba(244,237,226,.55)}
.personal .vid figcaption{color:rgba(244,237,226,.7)}
.personal .vids{grid-template-columns:repeat(auto-fill,minmax(180px,1fr))}

/* cta */
.cta{padding:72px 0;text-align:center}
.cta p{max-width:560px;margin:16px auto 28px;color:var(--muted)}
.cta .small{font-size:14px;margin-top:24px}
footer{padding:24px 0 40px;font-size:13px;color:var(--muted);text-align:center}

/* lightbox */
.lightbox{position:fixed;inset:0;background:rgba(10,8,6,.92);z-index:50;display:flex;flex-direction:column;align-items:center;justify-content:center;padding:24px}
.lightbox[hidden]{display:none}
.lightbox img{max-height:82vh;max-width:min(96vw,1100px);border-radius:10px;object-fit:contain}
.lb-cap{color:var(--cream);margin-top:14px;font-size:15px;text-align:center;max-width:800px}
.lb-close{position:absolute;top:14px;right:18px;background:none;border:0;color:#fff;font-size:40px;line-height:1;cursor:pointer}

@media (max-width:900px){
  .stats,.method-grid{grid-template-columns:repeat(2,1fr)}
  .ab.three{grid-template-columns:1fr}
  .toc{grid-template-columns:1fr}
}
@media (max-width:640px){
  body{font-size:16px}
  .hero{padding:28px 0 48px}
  .hero-top{margin-bottom:36px}
  .stats{grid-template-columns:1fr 1fr}
  .stat b{font-size:28px}
  .method-grid{grid-template-columns:1fr}
  .kpis{grid-template-columns:1fr}
  .ab{grid-template-columns:1fr}
  .case-cover img{aspect-ratio:2.2/1}
  .vids{grid-template-columns:repeat(2,1fr)}
  .vid.landscape{grid-column:1 / -1}
  .shots{grid-template-columns:repeat(2,1fr)}
  .shot.wide{grid-column:1 / -1}
  .toc a{flex-direction:column;gap:2px}
}